Elemental Concept Customer Journey Video

Client

Elemental Concept

Refresh the existing Elemental Concept User Journey video by transforming complex tech and development messaging into an engaging, accessible narrative for a wider audience.

Objective

Developed a cartoon-driven storytelling approach that simplified technical concepts while maintaining audience attention through the use of humour, familiarity, and rhetorical devices.

Role

Delivered a more engaging user journey video that simplified complex messaging and improved viewer retention.

Outcome

Video

Digital transformation is the key to survival for businesses in modern times.

Storyboard

…drawing from other evolving industries…
Companies, like yours need an adaptable process to help you figure out exactly what solutions to test and build in an affordable way.
That is why you come to us.
Our clients at Elemental Concept range from start-ups…
…to multinational organisations. We help them and you transform your business by bringing your ideas to new and existing markets.
…step back from your business and approaches…
which are designed to engage all stakeholders, challenge all assumptions and shape new solutions.
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Character Design

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a collaborative process taking you through a series of workshops to draw out the core problems facing your business
To do this, we’ll bring you through our consultancy journey,
Our team will work with you to prepare for these workshops
and together find the best solutions.
…and start-up communities.
Our goal is to understand your business and come up with smart strategies that will immediately bring you value. Not just push our agenda or build for the sake of building
After coming up with some solutions together,
We’ll encourage you to be open to new ideas…
and a story map
we explore and define them as a product vision
We do this to find the minimum viable product,
during a Product Discovery workshop.
This clarity enables us to carry on to the next stage, establishing how we validate the solution,
or MVP, that addresses the problem but is deliverable in its simplest form within an immediate timescale.
building a solution that does not meet your user’s needs.
as we don’t want you to waste time or money
to launch early, pivot, fail fast and learn cheaply,
Going into build, our “Build-Measure-Learn” loop enables us
…Getting the MVP into the end user’s hands quickly,
ensuring that the best solutions are achieved as soon as possible…
This loop allows you to pivot or continue in the validated direction to grow your business with maximum efficiency.
so that you can understand how to steer the next round of development.
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Because that, for all of us here in Elemental Concept, is what drives us.
“Leigh is probably one of the most passionate and enthusiastic artists I’ve met in my career to date. It’s incredibly inspiring as a creative manager to see someone so driven and diligent about their own self development and evolution - Leigh has never stopped pursuing personal improvement and excellence in his work and his skills, whether it be in motion or illustration, in all the time I’ve known and worked with him. From completing extensive courses with demanding deliverables while he juggled with his work obligations to simply sitting and learning from online tutorials at lunchtimes, Leigh is dedicated to his craft and you’ll see that dedication in the quality of the final product.  He offers extensive range and style, which is constantly evolving and on top of this, is a fantastic teacher and mentor. I highly recommend Leigh if you’re looking for someone to competently execute, bring ideas to the table and push the boundaries of how to tell stories through motion.”
— Róisín O'Toole - Experience Design Director at EPAM Systems
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