Goldman Sachs
Mid-Autumn Festival
Client
Mr President for Goldman Sachs
Create a premium Mid-Autumn Festival campaign celebrating reunion, warmth, and connection across
WeChat and e-card formats.
Objective
Illustration, animation, and visual direction for multilingual festival assets.
Role
Delivered 4 static designs and 1 animated WeChat GIF blending modern luxury aesthetics with
traditional Moon Festival symbolism.
Outcome
