Smart Retire
Client
Smart Pension
Develop a series of engaging explainer videos for Smart Pensions’ YouTube channel that expanded on the company’s existing visual identity while making pension-related content feel approachable and accessible.
Objective
Led the illustration and visual development of the project, creating a diverse and inclusive character system inspired by Smart Pensions’ colour palette. Worked with a high level of creative freedom to explore new directions for the brand across video, presentation, and mobile animation content.
Role
Produced four YouTube explainer videos, a company presentation video, and a set of Lottie mobile UI animations. The collaboration helped evolve the brand’s visual language through a more expressive and character-driven style.
Outcome
Lottie UIs
Character designs
Hands design
Backgrounds and images
“I’ve been lucky enough to work with Leigh a few time now. I guess I’ve worked with a few dozen illustrators and animators over the years: He understands the business side of things, and what you’re trying to achieve, but always to that with magic of what he does, rather than allowing it to weigh down on the creative outcome. I would very much recommend working with him. I always look forward to seeing what he produces - he is a great person, is fun to spend time with, and has gone over and above many times.”