My Theory Test by James May
Client
Splink Industries Limited
Objective
Develop the complete illustration and animation style for James May’s My Theory Test App, including character design, themed UI assets, vehicle illustrations, and animations that reflected James May’s personality and humour.
Role
Led the visual development of the app by caricaturing and animating James May, designing themed badges and icons, and illustrating and animating his iconic Ferrari and Opel Kadett vehicles.
Outcome
Delivered a distinctive and cohesive visual identity that contributed to the app being featured as “App of the Day” on the App Store on 15 October 2020.
Login Screen
Stopping Distances
Themed Sections
Achievements Badges
Icons
In App Illustrations
App of the Day
“We looked at the work of a large number of illustrators for our project. We chose Leigh on the basis of the quality and breadth of his work - both with illustrations and animations - which stood out from the rest. Inevitably our brief changed as we went along and we needed additional work at very short notice. Leigh was extremely accommodating - turning work around quickly and working closely with us as the app developed, often adding his own ideas to improve upon ours. We very much look forward to working with him again in the future.”
“Leigh did a fantastic job for us developing the entire illustration language and style for our app, showing not only a terrific visual eye but a real subtlety in his understanding of the tone we were going for which was a challenging marriage of the comic and serious. Throughout the project he was always hugely engaged and energetic, putting real passion and commitment into his work. I’d have no hesitation in recommending him to others!”