Elemental Concept Customer Journey Video
The brief was to refresh the current Elemental Concept User Journey Video.
Explaining Tech & Dev is hard enough to communicate to the masses, without resorting to images of pie charts and infographics.
The result was to come up with a cartoon storytelling process. Why? Because most brands fail at getting the consumers attention and selling their product.
I also use rhetorical devices to create familiarity to keep viewers engaged. Especially when the video is over 2 minutes long!
Video
Testimonial
Character Design
Storyboard
Digital transformation is the key to survival for businesses in modern times.
Companies, like yours need an adaptable process to help you figure out exactly what solutions to test and build in an affordable way.
That is why you come to us.
Our clients at Elemental Concept
range from start-ups…
…to multinational organisations. We help them and you transform your business by bringing your ideas to new and existing markets.
To do this, we’ll bring you through our consultancy journey,
a collaborative process taking you through a series of workshops to draw out the core problems facing your business
and together find the best solutions.
Our team will work with you to prepare for these workshops
which are designed to engage all stakeholders, challenge all assumptions and shape new solutions.
Our goal is to understand your business and come up with smart strategies that will immediately bring you value. Not just push our agenda or build for the sake of building
We’ll encourage you to be open to new ideas…
…step back from your business and approaches…
…drawing from other evolving industries…
…and start-up communities.
After coming up with some solutions together,
we explore and define them as a product vision
and a story map
during a Product Discovery workshop.
We do this to find the minimum viable product,
or MVP, that addresses the problem but is deliverable in its simplest form within an immediate timescale.
This clarity enables us to carry on to the next stage, establishing how we validate the solution,
as we don’t want you to waste time or money
building a solution that does not meet your user’s needs.
Going into build, our “Build-Measure-Learn” loop enables us
to launch early, pivot, fail fast and learn cheaply,
ensuring that the best solutions are achieved as soon as possible…
…Getting the MVP into the end user’s hands quickly,
so that you can understand how to steer the next round of development.
This loop allows you to pivot or continue in the validated direction to grow your business with maximum efficiency.
Because that, for all of us here in Elemental Concept, is what drives us.
