leigh williamson
Animation / Illustration / Tutorials
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Looped Animations

Looped Animations

 

In a bid to draw a spotlight on Elemental Concept, I devised a plan to use social media & video sharing sites to create visibility through the medium of motion design.
The objective was to create 9 short animations relevant to Elemental Concept, that harness elements of their work, ethos and company culture. These were then posted on social media sites Instagram, Twitter & LinkedIn and uploaded to YouTube & Vimeo.

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Elemental Concept @elemental_ldn Mar 21, 2019 Daily #StandUps at #ElementalConcept empower #AgileDevelopment to produce the best possible product for our clients. Made in-house. #animation #C4D #AdobeAfterEffects

Elemental Concept @elemental_ldn Mar 21, 2019
Daily #StandUps at #ElementalConcept empower #AgileDevelopment to produce the best possible product for our clients. Made in-house. #animation #C4D #AdobeAfterEffects

Elemental Concept @elemental_ldn Mar 28, 2019 We see you all the way from concept to final product at #ElementalConcept. Made in-house. #animation #AdobeAfterEffects #Design #CreateNullsFromPaths

Elemental Concept @elemental_ldn Mar 28, 2019
We see you all the way from concept to final product at #ElementalConcept. Made in-house. #animation #AdobeAfterEffects #Design #CreateNullsFromPaths

 
Elemental Concept @elemental_ldn Apr 2, 2019 At #ElementalConcept we work hard and play hard. Unwind with #TableTennis tournaments in the #Tekken room! Made in-house #C4D #AdobeAfterEffects #Pixels #PoseMorph

Elemental Concept @elemental_ldn Apr 2, 2019
At #ElementalConcept we work hard and play hard. Unwind with #TableTennis tournaments in the #Tekken room! Made in-house #C4D #AdobeAfterEffects #Pixels #PoseMorph

Elemental Concept @elemental_ldn Apr 4, 2019 Innovation is key - #ElementalConcept understands and solves specific user problems in your business. #BusinessModelCanvas #AdobeAnimate #AdobeAfterEffects

Elemental Concept @elemental_ldn Apr 4, 2019
Innovation is key - #ElementalConcept understands and solves specific user problems in your business. #BusinessModelCanvas #AdobeAnimate #AdobeAfterEffects

Elemental Concept @elemental_ldn Apr 9, 2019 Things hotting up at #ElementalConcept University presentations. Fresh #Pizza for all attendees - Join the #NoPineapple debate! #C4D #SketchAndToon #AdobeAfterEffects

Elemental Concept @elemental_ldn Apr 9, 2019
Things hotting up at #ElementalConcept University presentations. Fresh #Pizza for all attendees - Join the #NoPineapple debate! #C4D #SketchAndToon #AdobeAfterEffects

 
Elemental Concept @elemental_ldn Apr 11, 2019 How do you take your #tea & #coffee? At #ElementalConcept it's the little touches that matter! Made in house. #C4D #SketchAndToon #AdobeAfterEffects

Elemental Concept @elemental_ldn Apr 11, 2019
How do you take your #tea & #coffee? At #ElementalConcept it's the little touches that matter! Made in house. #C4D #SketchAndToon #AdobeAfterEffects

Elemental Concept @elemental_ldn Apr 16, 2019 Everybody at #ElementalConcept's role is crucial in bringing our A-game. Together we strive to create amazing solutions as #TeamMates. Made in-house. #C4D #AdobeAfterEffects #SketchAndToon

Elemental Concept @elemental_ldn Apr 16, 2019
Everybody at #ElementalConcept's role is crucial in bringing our A-game. Together we strive to create amazing solutions as #TeamMates. Made in-house. #C4D #AdobeAfterEffects #SketchAndToon

Elemental Concept @elemental_ldn Apr 18, 2019 Learning, Growing and Evolving. Our core beliefs at #ElementalConcept. Made in-house. #C4D #AdobeAfterEffects #LowPoly

Elemental Concept @elemental_ldn Apr 18, 2019
Learning, Growing and Evolving. Our core beliefs at #ElementalConcept. Made in-house. #C4D #AdobeAfterEffects #LowPoly

 

Video

Creating tutorials

To capitalise on the animations being posted, I recorded short tutorials on how I created them. These were uploaded on YouTube
and shared again on Instagram, Twitter, LinkedIn, Dribbble, Facebook and Pinterest.

Writing an article

Finally I wrote an article about how motion design has impacted the digital industry. Thus creating further traffic to Elemental Concept.